Home › Guides › Brevo vs MailerLite
Updated September 20, 2026 · Prices verified from vendor pricing pages, September 2026 · Affiliate disclosure
MailerLite is unusual among email platforms in that its pricing page publishes the whole ladder rather than one headline number. Its own copy states the logic plainly: "Every paid plan gets our full feature set. You only pay more for a bigger list or more sending." That means the toolset does not change as the bill rises — only the subscriber band and the monthly send allowance do.
Here is the published ladder at the three sizes where plan boundaries usually bite. Figures are USD from MailerLite's own pricing page, verified September 2026. "Billed yearly" figures are the per-month equivalent when you prepay twelve months, which the page discounts by 10%.
| Subscribers | Emails included / month | Comfort (monthly) | Comfort (yearly) | Power (monthly) | Power (yearly) |
|---|---|---|---|---|---|
| 500 | 5,000 | $12/mo | $10.80/mo ($129.60/yr) | $25/mo | $22.50/mo ($270.00/yr) |
| 2,500 | 25,000 | $33/mo | $29.70/mo ($356.40/yr) | $49/mo | $44.10/mo ($529.20/yr) |
| 10,000 | 100,000 | $89/mo | $80.10/mo ($961.20/yr) | $129/mo | $116.10/mo ($1,393.20/yr) |
The bands in between climb in fairly small increments, which matters if you are budgeting for growth rather than today's list: 1,000 subscribers is $19 on Comfort, 5,000 is $49, 8,000 is $69, and the ladder continues to 200,000 subscribers before it goes quote-only. Comfort and Power price identically in structure but sit at different points on it — Power on its own is the tier MailerLite describes as being for "frequent senders, teams and AI agents", and it adds unlimited signup forms plus partner discounts. For a list of 2,500 sending weekly, Power at $49 is only worth it if the extra monthly send allowance is something you actually use.
Brevo prices on two axes at once: how many contacts you hold and how many emails you send a month. Some of that is published as plan pricing, and the rest lives inside a calculator on the page. What the page states outright (USD, verified September 2026):
| Plan | What the page includes | Monthly | Billed yearly (per month) | Yearly total |
|---|---|---|---|---|
| Free | Contact uploads; up to 300 emails a day once your account is approved | $0 | — | — |
| Starter | From 5,000 emails a month; editor, templates, AI copy generator, advanced segmentation, forms, basic reporting | $9 | $8.08 | $96.96 |
| Standard | Adds unlimited multi-step marketing automation, A/B testing, advanced reporting, web and event tracking, 1 landing page | $18 | $16.17 | $194.04 |
| Professional | From 150,000 emails a month, 10 seats, contact scoring, AI segmentation and data analyst, phone support | $499 | $449.08 | $5,388.96 |
| Enterprise | Custom, for 1M+ contacts | Quote | Quote | Quote |
Two things sit outside those plan prices. Brevo also sells pay-as-you-go credits that do not expire, at one credit per email sent, for businesses that send irregularly. And its page lists add-ons priced separately: "No Brevo logo" at $10.80 a month, a Sales Essentials bundle at $27.92 a month, and Sales Advanced at $58.50 per user per month. The no-logo line appears both as a Standard-plan feature and as a priced extra beside the entry tier, which is worth checking against your own checkout screen if appearing without a vendor footer matters to you.
This is the difference we would want a buyer to notice. MailerLite publishes every band — 500 subscribers through 200,000 — in the page, so you can read your own bill off the page before you create an account. Brevo publishes its entry anchors and then asks you to move a slider: contact count up to 500,000 and monthly email volume from 5,000 upward, with the resulting total shown in the tool.
Both are official numbers. Only one of them can be checked by a person who is not willing to sit and drag a slider through every combination. We publish the anchors Brevo states and stop there: we will not multiply our way to a 2,500-contact price it never printed. If your list is large enough that the dial decides your bill, treat the number that calculator gives you at checkout as the real one — not the $9 on the marketing page.
Marketing automation is listed as a Standard feature on Brevo's page — "create an unlimited number of automated, multi-step workflows" — under the heading that begins "Everything in Starter, plus". Starter's own feature list runs to the editor, templates, AI copy generation, segmentation, forms and basic reporting, with no automation on it.
MailerLite takes the opposite approach and says so in one sentence: every paid plan gets the full feature set. Automation, the AI writing assistant, smart sending, the preference center and logo removal are all Comfort features, and Comfort is $12 a month.
So at the same job: MailerLite Comfort is $12 a month, $10.80 billed yearly. Brevo Standard is $18 a month, $16.17 billed yearly. Brevo wins on price only while you are sending plain campaigns.
MailerLite counts subscribers, cumulatively inside a billing cycle. Its FAQ is direct about this: billing is based on active subscribers, unsubscribed and bounced addresses do not count, and because the count is cumulative, "any address that was active at any point during the cycle counts toward your limit, even if it's deleted later." The count resets monthly on your billing anniversary, set by the date of your first purchase. Practically: cleaning out 400 dead contacts on the 1st of the month does not shrink the bill until your anniversary date, which can be as late as the 29th.
Brevo counts sends, not contacts. That is the structural advantage of an email-volume model: a bigger list is not itself a bigger bill on the paid tiers, because you pay for the volume you push through it. The trade-off is that a heavy sending month is a higher bill, and the plan price on the page is set at the entry volume, not at your volume.
Neither is a trick. The useful question is which one your list actually looks like: a modest list you email ten times a month, or a large list you email twice.
Both vendors set prices per billing region, and Brevo's spread is wider. Its own published prices for the identical Starter tier are $9 in USD, €7 in EUR, £6 in GBP, CA$10, AU$12 and ₹625 in INR. Standard likewise runs $18, €15, £13, CA$22 and AU$25. Annual totals differ too: EUR Starter is €75.96 for the year against $96.96 in USD.
MailerLite geo-prices as well, but less aggressively: the same 500-subscriber band is $12 in USD and €11 in EUR, and Power is $25 against €19. We list the numbers rather than converting them, because the comparison only matters if you are the buyer being billed in that currency. It is worth knowing which column your own account will land in before you compare either platform against a US-priced competitor.
MailerLite's free plan is a subscriber allowance: up to 250 subscribers, 2,500 emails a month, two user seats, one website and one landing page, three signup forms, and all three email editors. At 250 subscribers, 2,500 emails is ten sends a month — generous for a newsletter, immovable for a launch list.
Brevo's free plan is a daily send allowance instead: create an account, upload contacts, and once the account is approved for sending, up to 300 emails a day. That suits a shop sending transactional-style traffic all month far better than it suits a 5,000-person list, and it is the only one of the two free tiers that includes transactional email rather than selling it as a separate product.
Every price here comes from the vendor's own pricing page or published plan documentation, read in September 2026 and dated on this page. Where a vendor's page and its own FAQ describe the same thing differently, we print both, as we did with Brevo's no-logo line. Where a vendor does not publish a number, we do not infer it — you will notice the gaps in Brevo's table, and they are deliberate. Our methodology page sets out the process, and our disclosure explains how affiliate commissions do and do not affect what we publish. For the wider field, our Mailchimp alternatives guide prices five more platforms the same way.
At the entry tier, yes: Brevo Starter is $9 a month, or $96.96 a year (about $8.08 a month), against MailerLite Comfort at $12 a month or $10.80 billed yearly. But Brevo's Starter plan excludes marketing automation, which is Standard-only from $18 a month, while MailerLite includes its full feature set on every paid plan. If you need automations, the $12 plan is the cheaper stack.
$33 a month on Comfort, or $29.70 a month billed yearly, which comes to $356.40 for the year. Power on the same band is $49 a month, or $44.10 billed yearly ($529.20 a year). Both figures are from MailerLite's own page, verified September 2026.
No. It publishes plan prices at its entry configuration — 500 contacts and 5,000 emails a month on Starter — and expects you to dial contacts and monthly email volume in the calculator on the page for anything larger. We print the anchors it states and do not extrapolate the rest. MailerLite publishes its full ladder from 500 to 200,000 subscribers directly in the page.
On active subscribers, using a cumulative count per billing cycle: any address that was active at any point in the cycle counts, even if you delete it afterwards. Unsubscribed and bounced addresses do not count, and the count resets monthly on your billing anniversary. Cleaning your list mid-cycle lowers the bill at your anniversary, not immediately.
Brevo — Starter at $9 a month (about $8.08 billed yearly), transactional email included on every plan, and a free tier allowing 300 emails a day after approval. MailerLite is the better buy the moment you want automations, unbranded sending or the AI assistant, because those arrive with its cheapest paid plan rather than a tier above it.